Buick / General Motors

Crafting the Buick.com experience

For the launch of Buick’s visual identity on their website, I worked alongside a cross-disciplinary team to design the next phase of the Buick brand on their north american website. In collaboration with creative, research, strategy, and development teams, we were able to refine and produce a mobile-first website design for the Buick audience. Our primary focus was to provoke a feeling of quiet luxury while maintaining the clean and elegant direction of the brand, to get users aware of the brand, and interested in purchasing a vehicle. Our result was a successful launch of a completely redesigned website including a refreshed home page, vehicle model pages, and accompanying brand pages which offer users a cohesive and engaging experience.