Bells Brewery

Seasonal hop-forward favorites.

This four-part seasonal poster series focused on promoting Bells Brewery's seasonal beer releases through a visually engaging poster campaign. Each poster was strategically launched on the same day as the corresponding beer release, available for purchase at the flagship store in Kalamazoo, Michigan and online. The series was kicked off with the anticipated release of Oberon, which was complemented with a limited-edition mini keg featuring the poster artwork, available across America at various participating grocery stores.